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Effective Date: 24 March 2021
Last Updated: 24 July 2026
This Privacy Policy explains how LAZYFPL LIMITED ("LazyFPL", "we", "us" or "our") collects, uses, stores and protects your personal data when you:
visit lazyfpl.com;
subscribe to one of our newsletters;
create a LazyFPL account;
purchase or use LazyFPL Premium;
participate in our competitions, promotions or community features; or
otherwise interact with our website, products and services (collectively, the "Services").
We are committed to handling your personal data responsibly and transparently in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection laws.
Please read this Privacy Policy alongside our Cookie Policy, which explains how we use cookies and similar technologies on our website.
LAZYFPL LIMITED is a company registered in England and Wales.
Company Number: 13289821
C/O Larking Gowen
1st Floor Prospect House
Rouen Road
Norwich
Norfolk
NR1 1RE
United Kingdom
LAZYFPL LIMITED is the data controller responsible for the personal data described in this Privacy Policy.
We are registered with the UK Information Commissioner's Office (ICO) under registration number ZB740942.
If you have any questions about this Privacy Policy or how we process your personal data, or if you wish to exercise any of your data protection rights, please contact us:
Email: [email protected]
We collect personal data in a number of ways, depending on how you interact with our Services.
You may provide personal data directly to us when you:
subscribe to one of our newsletters;
purchase a Premium subscription;
create or access your LazyFPL account;
contact us by email or WhatsApp;
participate in competitions, promotions or surveys; or
otherwise communicate with us.
When you visit our website, we automatically collect certain technical and usage information using cookies and similar technologies.
This may include:
your IP address;
browser type and version;
device type;
operating system;
pages visited;
time spent on our website;
referring website;
interactions with our Services; and
other diagnostic and analytics information.
For more information about how we use cookies and similar technologies, please see our Cookie Policy.
We may receive personal data from third-party platforms where you have chosen to provide it.
For example, if you subscribe to LazyFPL through a Meta Lead Ad, your information may be securely transferred to our email platform using trusted integration services so that we can provide the newsletters or Services you requested.
The personal data we collect depends on how you use our Services.
If you subscribe to one of our newsletters, we collect your email address.
If you purchase a Premium subscription, we may collect:
your email address;
your name;
your billing country;
your postal or ZIP code;
your subscription details;
your billing history; and
your telephone number, where provided.
Payments are securely processed by Stripe.
We do not collect, store or have access to your full payment card details.
When you create a LazyFPL account, we store the information necessary to manage your account and authenticate your login.
Depending on how you choose to access your account, this may include:
your email address;
an encrypted password; and/or
information required to issue secure one-time login codes.
If you contact us by email or WhatsApp, we may retain records of those communications, including any information you choose to provide, in order to respond to your enquiry, provide customer support and improve our Services.
Premium members may also choose to join our WhatsApp groups. Participation is entirely optional. If you join a WhatsApp group, your phone number, profile name and profile picture may be visible to other participants in accordance with WhatsApp's functionality and privacy practices.
When you visit our website, we collect information about how you use our Services through cookies and similar technologies.
This may include:
pages viewed;
clicks and interactions;
browser and device information;
approximate location derived from your IP address;
referral source;
session information; and
website performance and diagnostic information.
We use this information to understand how visitors use our Services, improve the user experience, measure the effectiveness of our marketing and maintain the security and performance of our website.
We use your personal data to provide, operate, maintain and improve our Services.
Depending on how you interact with LazyFPL, we may use your personal data to:
deliver the newsletters and other content you have subscribed to receive;
provide access to LazyFPL Premium and other paid Services;
create, manage and secure your LazyFPL account;
authenticate your identity when you sign in;
process subscription payments and manage billing;
communicate with you about your account, subscription or enquiries;
send important service announcements and administrative communications;
administer competitions, promotions, prize draws and other community initiatives;
verify eligibility for competitions and distribute prizes;
monitor, maintain and improve our website, products and Services;
understand how our Services are used through analytics and performance monitoring;
personalise and improve the content, features and user experience we provide;
measure the effectiveness of our marketing and advertising;
detect, investigate and prevent fraud, abuse and other unauthorised activity;
comply with legal, regulatory and accounting obligations; and
protect the rights, property and security of LazyFPL, our users and third parties.
We only process personal data where we have a lawful basis to do so and only to the extent necessary for the purposes described in this Privacy Policy.
We do not sell your personal data or share it with third parties for their own marketing purposes.
We use advertising and analytics technologies to help us grow LazyFPL, understand the effectiveness of our marketing and ensure our advertising is as relevant as possible.
This may include:
measuring the performance of advertising campaigns;
understanding which marketing channels result in newsletter subscriptions or Premium purchases;
creating Custom Audiences using subscriber or customer information;
creating Lookalike Audiences to help us reach people who may be interested in LazyFPL;
excluding existing subscribers or Premium members from advertising campaigns;
retargeting visitors who have previously interacted with our website; and
improving our advertising based on aggregated campaign performance.
Where we use customer audience features, we may securely share limited information, such as your email address, with advertising platforms including Meta.
These platforms typically convert this information into a hashed format before attempting to match it to existing user accounts. We do not receive additional personal data about you through this matching process.
We may also use technologies such as the Meta Pixel and Meta Conversions API to understand how visitors interact with our website, measure conversions, improve the effectiveness of our advertising and optimise future campaigns.
Where appropriate, we may use customer audiences to reduce the number of advertisements shown to existing subscribers or Premium members.
Where required by applicable law, we will obtain your consent before placing or using advertising cookies and similar technologies.
If you subscribe to one of our newsletters or purchase a Premium subscription, we may send you communications relating to LazyFPL.
These communications may include:
free newsletters;
Premium newsletters;
onboarding and welcome emails;
product announcements;
account and subscription updates;
renewal reminders;
promotional offers relating to LazyFPL;
surveys and requests for feedback; and
sponsored content, advertisements or affiliate links, which will be clearly identified where appropriate.
You can unsubscribe from newsletters and marketing emails at any time by using the unsubscribe link included in our emails.
Please note that even if you unsubscribe from marketing communications, we may still send important service-related communications where necessary to administer your account, subscription or comply with our legal obligations.
We only process your personal data where we have a lawful basis for doing so under applicable data protection laws.
We process your personal data where it is necessary to provide the Services you have requested, including:
creating and managing your account;
providing access to LazyFPL Premium;
delivering newsletters and other content you have subscribed to receive;
processing subscription payments;
administering your subscription; and
providing customer support.
We rely on your consent where required by law, including when:
you subscribe to receive our newsletters;
you accept non-essential cookies or similar technologies; or
you otherwise provide consent for specific processing activities.
You may withdraw your consent at any time. This will not affect the lawfulness of any processing carried out before your consent was withdrawn.
We process personal data where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms.
These legitimate interests include:
improving and developing our Services;
understanding how our website and newsletters are used;
measuring the effectiveness of our marketing;
maintaining the security and reliability of our Services;
responding to customer enquiries;
preventing fraud, abuse and unauthorised access; and
promoting and growing LazyFPL responsibly.
We may process your personal data where necessary to comply with legal or regulatory obligations, including accounting, tax, fraud prevention and law enforcement requirements.
We use cookies and similar technologies to operate, secure and improve our Services.
Cookies help us to:
remember your preferences;
understand how visitors use our website;
improve website performance and functionality;
measure the effectiveness of our marketing campaigns; and
provide a better overall user experience.
We currently use technologies including:
Google Analytics;
Google Tag Manager;
Meta Pixel; and
Meta Conversions API.
You can choose whether to accept non-essential cookies using our cookie banner when you first visit our website. You can also update your cookie preferences at any time.
For more information about the cookies we use, why we use them and how you can manage your preferences, please see our Cookie Policy.
We use a number of trusted third-party providers to help us operate, deliver and improve our Services.
These include, but are not limited to:
We use Beehiiv to host our website, manage subscribers, deliver newsletters, and host and distribute our podcast.
We use Stripe to securely process payments, manage subscriptions and administer billing.
Stripe processes your payment information directly. We do not collect, store or have access to your full payment card details.
We use Google Workspace to manage customer support and business communications.
We use Google Analytics to understand how visitors use our website and improve the performance of our Services.
We use Google Tag Manager to deploy and manage website tags and analytics tools.
We use Zapier to securely automate the transfer of information between trusted platforms, such as importing subscribers who choose to sign up through Meta Lead Ads.
We use Meta's advertising tools to measure advertising performance, create Custom Audiences, build Lookalike Audiences, measure conversions and improve the relevance of our advertising. We may also use these tools to better understand how users interact with our website after viewing or clicking our advertisements.
Each of these providers processes personal data only where necessary to provide services on our behalf or as otherwise described in their own privacy documentation.
From time to time, we may replace existing providers or introduce new providers where necessary to operate, maintain or improve our Services.
Some of our service providers process personal data outside the United Kingdom.
Where personal data is transferred internationally, we take appropriate steps to ensure it remains protected in accordance with applicable data protection laws.
This may include relying on:
adequacy regulations;
Standard Contractual Clauses (SCCs);
the UK International Data Transfer Addendum; or
other recognised transfer mechanisms.
Where appropriate, we also carry out reasonable assessments to ensure that transferred personal data continues to receive an appropriate level of protection.
We continually review and improve LazyFPL to provide a better experience for our users.
We may use analytics, subscriber feedback and aggregated or anonymised usage information to:
improve our newsletters and Premium content;
develop new products, tools and features;
understand which content is most valuable to our readers;
improve website performance and reliability;
identify and resolve technical issues;
measure the effectiveness of new features; and
enhance the overall quality of our Services.
We may also use feedback, suggestions and survey responses to help shape the future development of LazyFPL and its Services.
Where possible, we use aggregated or anonymised information for these purposes rather than information that directly identifies individual users.
We retain personal data only for as long as necessary to provide our Services, comply with legal obligations, resolve disputes and protect our legitimate business interests.
How long we retain your personal data depends on the type of information and the purpose for which it was collected.
For example:
If you subscribe to one of our newsletters, we will generally retain your information until you unsubscribe or request that it be deleted.
If you unsubscribe, we may retain limited information to ensure we respect your unsubscribe request, maintain suppression records and prevent future marketing emails from being sent to you unintentionally.
If you have a Premium subscription, we may retain account, subscription and billing information for as long as necessary to administer your subscription and comply with legal, tax and accounting obligations.
If you contact us for support, we may retain records of those communications where reasonably necessary to provide ongoing assistance, improve our Services or resolve disputes.
If you participate in a competition or promotion, we may retain information necessary to administer the competition, verify eligibility, award prizes and comply with legal or tax obligations.
Where you exercise your right to erasure, we will delete or anonymise your personal data unless we are legally required or otherwise permitted to retain certain information.
Depending on where you are located and the applicable data protection laws, you may have the right to:
request access to the personal data we hold about you;
request that inaccurate or incomplete personal data is corrected;
request that your personal data is deleted;
object to certain types of processing, including processing for direct marketing purposes;
request that we restrict the processing of your personal data;
withdraw your consent where processing is based on consent;
request a copy of your personal data in a portable format, where applicable; and
lodge a complaint with the UK Information Commissioner's Office (ICO) or another relevant supervisory authority.
If you wish to exercise any of these rights, please contact us at [email protected].
To help protect your personal data, we may ask you to verify your identity before responding to your request.
We aim to respond to valid requests within the timeframes required by applicable data protection laws.
Exercising your rights is free of charge, although we may charge a reasonable fee or refuse a request where permitted by applicable law, such as where a request is manifestly unfounded or excessive.
We take the security of your personal data seriously and use appropriate technical, organisational and administrative measures to protect it.
These measures include, where appropriate:
encrypted connections to our Services;
secure authentication methods;
access controls designed to limit access to personal data;
reputable third-party providers with appropriate security standards;
regular reviews of our systems, processes and security practices; and
monitoring for unauthorised access, misuse and other security risks.
While we take reasonable steps to protect your personal data, no method of transmitting or storing information over the internet is completely secure. As a result, we cannot guarantee absolute security.
If LazyFPL is involved in a merger, acquisition, investment, corporate restructuring or sale of all or part of its business or assets, your personal data may be transferred as part of that transaction.
Where this happens, we will take reasonable steps to ensure your personal data continues to be protected in accordance with this Privacy Policy.
Our Services are not intended for individuals under the age of 16.
We do not knowingly collect personal data from anyone under the age of 16.
If we become aware that we have collected personal data from a child without appropriate authorisation, we will take reasonable steps to delete that information as soon as practicable.
We may update this Privacy Policy from time to time to reflect changes to our Services, legal requirements or the way we process personal data.
Where we make material changes, we will update this page and, where appropriate, notify you by email or through our Services.
The Last Updated date at the top of this Privacy Policy indicates when it was most recently revised.
If you have any questions about this Privacy Policy, how we process your personal data, or if you wish to exercise any of your rights, please contact us:
LAZYFPL LIMITED
C/O Larking Gowen
1st Floor Prospect House
Rouen Road
Norwich
Norfolk
NR1 1RE
United Kingdom
Email: [email protected]